Mountain Trax is an independent bicycle retailer based in Barkham, near Wokingham in Berkshire, UK.The shop is ideally located within theM3/M4corridor close to Reading, Newbury,Bracknell, Basingstoke, and Wokingham. Although our true catchment is nationwide owing to some of the sought after brands and products stocked. For bike testing the store is seven miles fromSwinleyForest, with its excellent mountain bike trails.

Specialising in high-end performance and leisure cycles, we stock; mountain, road, hybrid, commuter, cyclocross and childrens bikes, and parts from the top manufacturers. We also sell everything else you’d expect from a good bike shop, from cycle clothing and footwear, through sports nutrition to technology like GPS units, cameras and lights. Our key bike brands include: Santa Cruz, Hope, Evil, Ibis, Yeti, Scott, Cervelo, Orro and Whyte. Looking for an easier ride? Santa Cruz, Scott and Whyte Electric Bikes are now instock and on Demo.

You can buy securely through our website and have items delivered, or use Click and Collect instore. Alternatively, come and visit us at our 3500ft Barkham showroom where we have 1000's more products in stock, as we don't upload every product to the web. There is plenty of free parking, an area to test ride bikes, and we're open 5 days a week Tuesday to Saturday 9am-5pm. We also have a DEMO CENTRE with a selection of mtb, electric, road & gravel bikes, lights, wheels and helmets to TRY BEFORE YOU BUY - 365 DAYS A YEAR. The SERVICE CENTRE caters for all your bike servicing, repair and customisation needs.

We’re committed to providing high quality products, excellent, friendly service, expertise you can trust and free coffee!

1 Barkham GrangeBarkham Street Barkham, Berkshire RG40 4PJ

Mountain Trax under new ownership as of 1st December

   Words by trax

   on 01/12/2020 12:00:00


Announcement from Chris White...

I have sold my shop Mountain Trax as a going concern. I’m pleased and proud to tell you Paul Howard my right hand man since 2008 has taken it on. Paul and I have worked well together and is jointly responsible for the success over the recent years. I wish him and the team all the best for the future.
  I’d like to say thankyou to all our customers over the years that have supported us, please may it continue. A few more special thankyou’s;

- To Jim Bowen for putting a good word in when you worked as a Saturday boy to help me get a job at Mountain Trax, and all your efforts in making the website get going.

- My parents for believing in me to make a go of running my own business and lending me the money to do so, thank you. It did get me out of the house :)

- John Newport for all that early advice on how to run a business. I could build a bike, fix a bike and sell a bike, but needed some help to make a business run.

- There are so many more people to thank; Jon Lucas, Chris Durdle and Darren Winnett for interior building work & fitting out the shop over the years.

- Lastly I’d like to thank the Hoy family, especially Rod our landlord. Never a dull moment, positive, funny and highly skilled he transformed the building where Mountain Trax stands today from a bare carpet storage unit into the building you see now.  We’ve been treated very well by a fantastic landlady and landlord, and are very lucky to have such a good destination store location.
  I’ve had a great time working in the early days and then learning the ropes as an owner of a bicycle shop since 2005. I’ve worked with some great people and had a lot of laughs.  I’ll be off to spend some time with family now and making plenty of time for riding. My passion is racing so I have some plans there too ;).    You’ll also see me still sporting the Mountain Trax Team Kit.
  Everyone have fun, take care and no doubt I’ll see a lot of you on the trails or at events. Remember support your bike shop and they’ll support you.
  Cheers, be safe.
  Chris White

Comment from Paul...

  Chris gave me the opportunity to join him at Mountain Trax in 2008 and it's been quite the journey. Following my twenty years in the high tech world of the electronics industry this was my first job within retail with lot's to learn, fortunately Chris had all the knowledge to impart. All those years working alongside each other and driving the business forward has enabled me to take this opportunity to purchase Mountain Trax as a going concern.

Myself and the staff are looking forward to an exciting future as the cycle industry thrives into 2021. We have already made changes instore to improve customer service and efficiency and look forward to seeing customers and suppliers again soon.  Note the store will continue the opening hours we changed to in March 2020, opening Tuesday to Saturday 9am-5pm, with the webstore open 24/7.  

Our thanks and best wishes go to Chris and his family.
  Paul Howard
  Mountain Trax Limited

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